As smart cockpit experience upgrades become a key battleground for automakers, Mini LED backlight technology—with its superior contrast ratio, high reliability, and other advantages—is rapidly penetrating every scenario within the cockpit. Hongli Display, a subsidiary of Hongli Zhihui, has been deeply committed to the automotive backlight sector, empowering cockpit experience enhancements with innovative display solutions and leading the way toward the future of in-vehicle screens.
Hongli Display’s Mini LED backlight products feature high-partition and high-contrast performance, support HDR rendering, and deliver richly layered, finely detailed visuals. In the automotive backlight field, the company has established a dual-track technology roadmap encompassing both POB and COB solutions, while simultaneously covering Mini LED and conventional backlight pathways. This flexible approach accommodates diverse vehicle models with differentiated performance and cost requirements. Furthermore, the company has streamlined the entire value chain—from Mini LED light board production to backlight module assembly—achieving effective vertical integration that significantly enhances product cost-effectiveness.
In the domain of exterior-vehicle interaction, Hongli Display has concurrently developed Mini LED direct-view display technology. Leveraging advantages such as full-color rendering, high resolution, and a wide color gamut, the company delivers more visually striking display solutions for front-end and rear-end vehicle interaction scenarios, further broadening its comprehensive product portfolio for full-scenario in-vehicle displays.
In recent years, Hongli Display has successfully obtained supplier qualifications from multiple mainstream automakers and completed mass-production deliveries for automotive backlight module projects. Notable examples include: a 12.3-inch COB-based solution featuring 2,028 partitions (4 LEDs per zone) with an ultra-slim OD 0 (zero optical distance) design supporting local dimming; a 12.3-inch POB integrated solution that adopts a one-piece reflector-and-housing design for effective cost savings; and a 15.6-inch center-stack borderless solution equipped with an optical film stack of DIF+BEF+BEF+DBEF.
This year, the company is steadily advancing multiple automotive display projects covering instrument clusters, center stacks, climate-control screens, armrest displays, and other cockpit scenarios. For a specific MPV model from a premium domestic new-energy vehicle brand, Hongli Display co-developed a customized 3.5-inch Mini LED armrest screen with the customer, featuring refined optical design and robust reliability to meet the demands of high-end cockpits for personalized interactive displays.
Leveraging the group’s profound LED industry expertise and a Class 1000 (and Class 100 workstations) dedicated cleanroom manufacturing facility for automotive products, Hongli Display has built a full-chain manufacturing assurance system from R&D to mass production. The company is equipped with comprehensive inspection and reliability verification instrumentation, covering every stage from incoming material inspection to finished-product shipping. Guided by the IATF 16949 automotive quality management system and targeting zero defects, Hongli Display implements total process quality control, ensuring that every automotive backlight product withstands rigorous, full-lifecycle testing.
Hongli Display’s automotive backlight products have been widely adopted in models from leading joint-venture brands and domestic new-energy vehicle manufacturers, with a continuously expanding customer portfolio. In the era of smart cockpits, screens serve as the primary touchpoint for automotive user experience. With sustained innovation in Mini LED technology, full-scenario product offerings, and the core competency of parallel dual-process routes, Hongli Display is committed to collaborating with industry partners to create clearer, more immersive, and smarter visual experiences for every journey.
Guangzhou Hongli Display Electronics Co., Ltd.
No. 7, Jingu South Road, Huadong Town, Huadu District, Guangzhou, China
Contact: Li Mingliu
Mobile: +86 18620646368
Group Website: www.honglizhihui.com
